Jun 30

Interesting Questions About Email List Building

Thomas asks…

How do I get people to Opt-In to my internet Marketing Email List?

I currently run a small internet marketing blog and I have an email autoresponder with which I offer a free 5 day mini course on my subject matter.

The subject matter is: Internet Marketing and making money online.

How would you suggest I promote the actual opting in to my email list to build a list of prospects etc.

Richard answers:

The best way to sign people up and keep them coming is useful, original content that is always fresh and updated. In fact, if you’re talking about making money online, I’d hint at ways that you could do it which are easy or at the very least intriguing.

Since you’re touting yourself as a subject matter expert, you need to demonstrate that what you have to say is valuable and they can benefit from it. Success stories are good for this and will improve your chances that they will stay tuned.

Other ways to build opt-ins are referrals (ask subscribers to refer a friend), an incentive of some kind, purchase an email list (this is kind of a gray area), or find a partner who might already have a decent list and sponsor them.

Also, since you run a blog, are you fully syndicated? There’s a lot of chatter out there and at the very least you should participate in boosting your blog’s reputation.

Maria asks…

What is the best/fastest way to build a quality, targeted email list?

What has worked for you for building your email list? I am only interested in targeted subscribers – people who are seriously interested in my topic and the information I have.

Richard answers:

The best way is to have a source for people that have an interest to opt into your mailing list on their own. Of course, this is the tricky part. The easiest way is to offer something of value to someone for submitting their email address so that you can email them whatever the item of value is – a PDF report, a file, an application, etc. The underlying kicker to all this is to have a high enough volume of visitors to your site or add to draw a crowd of potential email subscribers. The best way to ensure people want to find out more is to give them legitimate information that they can use and would look forward to hearing from you on a regular basis. Constant sales flyers have SOME draw potential, but often times, a newsletter or Tips and FAQ’s type document goes further for the appeal to want to subscribe

Helen asks…

How Do I Build an Email List?

I want to start internet marketing, but don’t know where to start. What am i supposed to do to start building an email list?

Richard answers:

F you have read any of my articles on list building you would be quite familiar with the importance I keep on highlighting it has. If you have not then let me re-emphasize the main point I have been making. “THE MONEY IS THE LIST AND NOT JUST ANY LIST BUT A RESPONSIVE LIST!”
Now many people do not even know where to begin when it comes to list building as there are many ways of doing it. The main two factors that raise concern is whether you are a person with money or if you are a person without money.

I am going to make things a bit simple and narrow down to paid list building techniques and free list building techniques.

Donald asks…

What are some of the best ways to build a email list?

I have tried several programs, ebooks, and software but none of them work. I also used paid per click from Google but I ended up paying for clicks from people who did not spend a total of 10 seconds on my site. I am looking for a low cost way that does not include using splash pages, traffic exchanges, giving away things, submitting articles, or buying leads. If you know any real list building methods that work please share them here.

Richard answers:

This site will help you can get your own free safelist website and build your list and edit the site as you wish.
Information below

Owning your own safe list, will help you build your list and make money with your products,it is easy to make money on line when you have an active email list
Here are just some of the features YOUR SafeList will be loaded with Mail to your entire member database You can do this at anytime, with JUST 1 CLICK! EASY List Configuration Control Panel You set your own Prices for everything! Built-in Recurring Billing Monthly, Bi-Monthly, Quarterly, Yearly or LifeTime Built-in Payment system Accept PayPal for member signups, upgrades and automated maintenance. Built in Affiliate Program Affiliates are credited when a member joins as paid, or when they upgrade in the members area. (You set how much they receive.) Multiple Membership Levels Offer 3 different levels of membership to your clients. Built in Support System Online support ticket system. No lost support emails. Built in Safelist Pro Ad Tracker Offer this to your your pro members as an incentive to upgrade. Built in Links Page All members can add one free link. Built in Banner Rotator Sell, add, delete, and edit banners from Admin area with ease. Built in Top Ads Set unlimited rotating top sponsor ads to go out in all free members ads. (Your own or sell top sponsor ads to your customers!) Built in Sponsor Links Sponsor links on your main public index page. Add, delete, and edit links from the admin area. Members and visitors can purchase ad space on your index page FROM the index page. You set the price! New Member Signup Email Notifications ( If YOU turn it on.) And much MUCH more! Too much to list here! Have a look for yourself! Hostsiteu2 DEMO Own Your Own Profit Generating SafeList

Nancy asks…

how to integrate a blog and an email list to market affiliate offers?

is there a good and natural way to integrate a blog and an email list in order to promote an affiliate offer?

you see a lot of blogs.

you see a lot of email lists driven by squeeze pages

is there a good way to build a list and use a blog at the same time?
or is that just overcomplicating things?

Richard answers:

Sure, on your blog offer something extra that is only available to email subscribers. Try to make it something that will be updated regularly to encourage them to stay subscribed instead of signing up to receive the extra and then unscubscribing right away.

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Jun 29

Interesting Questions About Email Listserv Service

Thomas asks…

Anyone know about scholarships for students majoring in international studies?

I go to school in Mississippi.
I go to school in Mississippi.
I have already studied abroad with my school.
I have scholarships already, but I need more money for school since tuition has gone up at my school.
The only problem is that I go to a private school.

Richard answers:

Check out a scholarship search services like fastweb.com, your school’s financial aid office, if you have a school/department of International Studies, and your professor for leads. If you have a specific concentration, for instance, on human rights, try browsing through a related NGO’s website such as Human Rights Watch or Amnesty International and get your leads from there

Your question is pretty general; I’m not sure if you are looking for a scholarship to study abroad, have a specific concentration within International Studies/International Relations, or to fund strictly your undergraduate or future graduate plans

In any event, there are some well known scholarships you can look into that have an international flavor ot them such as the following: Rhodes Scholarship, Marshall Scholarship, Luce Scholarship, NSEP-David L. Boren Study Abroad Scholarship, Fulbright Grants, and Gates Cambridge Scholarship.

I’m still on my alma mater’s School of International Relations listserv so I doing a quick glance at some of the old emails, these are some scholarships/organizations that I’m guessing will offer their scholarships on an annual basis (sorry if some of them are LA based, but you could probably find chapters in Mississippi as well):

-ATHGO International Global Forum (participation makes you eligible to win a Scholarships)
-World Trade Week Education Committee (Annual Scholarships, www.worldtradeweek.com)
-The Congress-Bundestag Youth Exchange for Young Professionals, a year-long work/study scholarship program to Germany
-Swedish Club of Los Angeles is offering a grant of $2,000 to a qualified senior or graduate student in the field of International Relaitons
-Josephine de Karman Fellowships


Helen asks…

Looking for people who have or have had a tumor in the body of the pancreas.?

Do you have a case worker assigned to your case to help you? What was your diagnosis and treatment? What tests did they do to diagnosis you? First diagnosis was suggested to be islet tumor of the endrocine and they wanted to do a distal pancreatecomy and spleenectomy right away. Second diagnosis isn’t in yet, but further blood tests, including the CA-19-9, and a Octreo scan is being done (yesterday and today), and a 24 hour urine test. My tumor apparently is cyst-like in an oval shape with a new moon shape that is denser and has blood fluid in it. I don’t have any symptoms as yet and the size is 2 cm and round. Received a call from the medical oncologist doctor yesterday and he met with the Tumor Board and their recommendation is the distal pancreatocomy. I was diagnosised as type 2 diabetic in May 2006 and have been informed that this surgery will result in my needing to use insulin. Did this happen to you, and how are you doing? Thanks.

Richard answers:

I don’t have pancreatic cancer myself, but I did some research to try to find related support groups.

The Pancreatic Cancer Alliance


“Living with a serious disease such as pancreatic cancer is not easy. Some people find they need help coping with the emotional and practical aspects of their disease. Support groups can help. In these groups, patients or their family members get together to share what they have learned about coping with their disease and the effects of treatment. Patients may want to talk with a member of their health care team about finding a support group.”

The Pancreatic Cancer Support & Information eCommunity


“ACOR.org, the Association of Online Cancer Resources, provides a number of support group email lists. The pancreatic cancer list — moderated by Mary Zapor, long-term survivor Don Sterner, and Kathryn Abernathy — is a deep resource of information on the challenges of the disease. A true community, caregivers on the list remain to help those newly diagnosed long after their battles have ended.”

How can people find Cancer support groups?


Many organizations offer support groups for people diagnosed with cancer and their family members or friends. The NCI fact sheet National Organizations That Offer Services to People With Cancer and Their Families lists many cancer-concerned organizations that can provide information about support groups. This fact sheet is available at http://www.cancer.gov/cancertopics/factsheet/support/organizations on the Internet, or can be ordered from the Cancer Information Service at 1–800–4–CANCER (1–800–422–6237). Some of these organizations provide information on their Web sites about contacting support groups.

Doctors, nurses, or hospital social workers who work with cancer patients may also have information about support groups, such as their location, size, type, and how often they meet. Most hospitals have social services departments that provide information about cancer support programs. Additionally, many newspapers carry a special health supplement containing information about where to find support groups.

I sincerely hope this helps,

Mark asks…

what is the history on Internet communication services?

Richard answers:

The USSR launches Sputnik, the first artificial earth satellite. In response,the United States forms the Advanced Research Projects Agency (ARPA) within theDepartment of Defense (DoD) to establish US lead in science and technology applicable to the military.

Backbones: None – Hosts: None


RAND Paul Baran, of the RAND Corporation (a government agency), was commissioned by the U.S. Air Force to do a study on how it could maintain its command and control over its missiles and bombers, after a nuclear attack. This was to be a military research network that could survive a nuclear strike, decentralized so that if any locations (cities) in the U.S. Were attacked, the military could still have control of nuclear arms for a counter-attack.

Baran’s finished document described several ways to accomplish this. His final proposal was a packet switched network.

“Packet switching is the breaking down of data into datagrams or packets that are labeled to indicate the origin and the destination of the information and the forwarding of these packets from one computer to another computer until the information arrives at its final destination computer. This was crucial to the realization of a computer network. If packets are lost at any given point, the message can be resent by the originator.”

Backbones: None – Hosts: None


ARPA awarded the ARPANET contract to BBN. BBN had selected a Honeywell minicomputer as the base on which they would build the switch. The physical network was constructed in 1969, linking four nodes: University of California at Los Angeles, SRI (in Stanford), University of California at Santa Barbara, and University of Utah. The network was wired together via 50 Kbps circuits.
Backbones: 50Kbps ARPANET – Hosts: 4


The first e-mail program was created by Ray Tomlinson of BBN.

The Advanced Research Projects Agency (ARPA) was renamed The Defense Advanced Research Projects Agency (or DARPA)

ARPANET was currently using the Network Control Protocol or NCP to transfer data. This allowed communications between hosts running on the same network.

Backbones: 50Kbps ARPANET – Hosts: 23


Development began on the protocol later to be called TCP/IP, it was developed by a group headed by Vinton Cerf from Stanford and Bob Kahn from DARPA. This new protocol was to allow diverse computer networks to interconnect and communicate with each other.
Backbones: 50Kbps ARPANET – Hosts: 23+


First Use of term Internet by Vint Cerf and Bob Kahn in paper on Transmission Control Protocol.

Backbones: 50Kbps ARPANET – Hosts: 23+


Dr. Robert M. Metcalfe develops Ethernet, which allowed coaxial cable to move data extremely fast. This was a crucial component to the development of LANs.

The packet satellite project went into practical use. SATNET, Atlantic packet Satellite network, was born. This network linked the United States with Europe.Surprisingly, it used INTELSAT satellites that were owned by a consortium of countries and not exclusively the United States government.

UUCP (Unix-to-Unix CoPy) developed at AT&T Bell Labs and distributed with UNIX one year later.

The Department of Defense began to experiment with the TCP/IP protocol and soon decided to require it for use on ARPANET.

Backbones: 50Kbps ARPANET, plus satellite and radio connections – Hosts: 111+


USENET (the decentralized news group network) was created by Steve Bellovin, a graduate student at University of North Carolina, and programmers Tom Truscott and Jim Ellis. It was based on UUCP.

The Creation of BITNET, by IBM, “Because its Time Network”, introduced the “store and forward” network. It was used for email and listservs.
Backbones: 50Kbps ARPANET, plus satellite and radio connections – Hosts: 111+


National Science Foundation created backbone called CSNET 56 Kbps network for institutions without access to ARPANET. Vinton Cerf proposed a plan for an inter-network connection between CSNET and the ARPANET.
Backbones: 50Kbps ARPANET, 56Kbps CSNET, plus satellite and radio connections – Hosts: 213


Internet Activities Board (IAB) was created in 1983.

On January 1st, every machine connected to ARPANET had to use TCP/IP. TCP/IP became the core Internet protocol and replaced NCP entirely.

The University of Wisconsin created Domain Name System (DNS). This allowed packets to be directed to a domain name, which would be translated by the server database into the corresponding IP number. This made it much easier for people to access other servers, because they no longer had to remember numbers.

Backbones: 50Kbps ARPANET, 56Kbps CSNET, plus satellite and radio connections – Hosts: 562


The ARPANET was divided into two networks: MILNET and ARPANET. MILNET was to serve the needs of the military and ARPANET to support the advanced research component, Department of Defense continued to support both networks.

Upgrade to CSNET was contracted to MCI. New circuits would be T1 lines,1.5 Mbps which is twenty-five times faster than the old 56 Kbps lines. IBM would provide advanced routers and Merit would manage the network. New network was to be called NSFNET (National Science Foundation Network), and old lines were to remain called CSNET.

Backbones: 50Kbps ARPANET, 56Kbps CSNET, plus satellite and radio connections – Hosts: 1024


The National Science Foundation began deploying its new T1 lines, which would be finished by 1988.
Backbones: 50Kbps ARPANET, 56Kbps CSNET, 1.544Mbps (T1) NSFNET, plus satellite and radio connections – Hosts: 1961


The Internet Engineering Task Force or IETF was created to serve as a forum for technical coordination by contractors for DARPA working on ARPANET, US Defense Data Network (DDN), and the Internet core gateway system.
Backbones: 50Kbps ARPANET, 56Kbps CSNET, 1.544Mbps (T1) NSFNET, plus satellite and radio connections – Hosts: 2308


BITNET and CSNET merged to form the Corporation for Research and Educational Networking (CREN), another work of the National Science Foundation.
Backbones: 50Kbps ARPANET, 56Kbps CSNET, 1.544Mbps (T1) NSFNET, plus satellite and radio connections – Hosts: 28,174


Soon after the completion of the T1 NSFNET backbone, traffic increased so quickly that plans immediately began on upgrading the network again.
Backbones: 50Kbps ARPANET, 56Kbps CSNET, 1.544Mbps (T1) NSFNET, plus satellite and radio connections – Hosts: 56,000


(Updated 8/2001) Merit, IBM and MCI formed a not for profit corporation called ANS, Advanced Network & Services, which was to conduct research into high speed networking. It soon came up with the concept of the T3, a 45 Mbps line. NSF quickly adopted the new network and by the end of 1991 all of its sites were connected by this new backbone.

While the T3 lines were being constructed, the Department of Defense disbanded the ARPANET and it was replaced by the NSFNET backbone. The original 50Kbs lines of ARPANET were taken out of service.

Tim Berners-Lee and CERN in Geneva implements a hypertext system to provide efficient information access to the members of the international high-energy physics community.
Backbones: 56Kbps CSNET, 1.544Mbps (T1) NSFNET, plus satellite and radio connections – Hosts: 313,000


CSNET (which consisted of 56Kbps lines) was discontinued having fulfilled its important early role in the provision of academic networking service. A key feature of CREN is that its operational costs are fully met through dues paid by its member organizations.

The NSF established a new network, named NREN, the National Research and Education Network. The purpose of this network is to conduct high speed networking research. It was not to be used as a commercial network, nor was it to be used tosend a lot of the data that the Internet now transfers.

Backbones: Partial 45Mbps (T3) NSFNET, a few private backbones, plus satellite and radio connections – Hosts: 617,000


Internet Society is chartered.

World-Wide Web released by CERN.

NSFNET backbone upgraded to T3 (44.736Mbps)
Backbones: 45Mbps (T3) NSFNET, private interconnected backbones consisting mainly of 56Kbps, 1.544Mbps, plus satellite and radio connections – Hosts: 1,136,000


InterNIC created by NSF to provide specific Internet services: directory and database services (by AT&T), registration services (by Network Solutions Inc.), and information services (by General Atomics/CERFnet).

Marc Andreessen and NCSA and the University of Illinois develops a graphical user interface to the WWW, called “Mosaic for X”.
Backbones: 45Mbps (T3) NSFNET, private interconnected backbones consisting mainly of 56Kbps, 1.544Mbps, and 45Mpbs lines, plus satellite and radio connections – Hosts: 2,056,000


No major changes were made to the physical network. The most significant thing that happened was the growth. Many new networks were added to the NSF backbone.Hundreds of thousands of new hosts were added to the INTERNET during this time period.

Pizza Hut offers pizza ordering on its Web page.

First Virtual, the first cyberbank, opens.

ATM (Asynchronous Transmission Mode, 145Mbps) backbone is installed on NSFNET.
Backbones: 145Mbps (ATM) NSFNET, private interconnected backbones consisting mainly of 56Kbps, 1.544Mbps, and 45Mpbs lines, plus satellite and radio connections – Hosts: 3,864,000


The National Science Foundation announced that as of April 30, 1995 it would no longer allow direct access to the NSF backbone. The National Science Foundationcontracted with four companies that would be providers of access to the NSF backbone (Merit). These companies would then sell connections to groups, organizations, and companies.

$50 annual fee is imposed on domains, excluding .edu and .gov domains which are still funded by the National Science Foundation.
Backbones: 145Mbps (ATM) NSFNET (now private), private interconnected backbones consisting mainly of 56Kbps, 1.544Mbps, 45Mpbs, 155Mpbs lines in construction, plus satellite and radio connections – Hosts: 6,642,000

1996 and after

Most Internet traffic is carried by backbones of independent ISPs, including MCI, AT&T, Sprint, UUnet, BBN planet, ANS, and more.

Currently the Internet Society, the group that controls the INTERNET, is trying to figure out new TCP/IP to be able to have billions of addresses, rather than the limited system of today. The problem that has arisen is that it is not known how both the old and the new addressing systems will be able to work at the same time during a transition period.

(Author’s Note: The content of this guide was compiled in 1997. Obviously much has happened since this time. Please seek other resources for newer advancements.)

Backbones: 145Mbps (ATM) NSFNET (now private), private interconnected backbones consisting mainly of 56Kbps, 1.544Mbps, 45Mpbs, and 155Mpbs lines, plus satellite and radio connections – Hosts: over 15,000,000, and growing rapidly

Daniel asks…

Can I create mass html email with Adobe Creative Suite?

I am looking to do some email marketing. Opt-in, of course. We are a printing company and have the full Adobe Creative Suite. I wondered if anybody knew if we could use that to create mass email with embedded text and graphics along the line of an html email. If you can advise me I would definitely appreciate it.
Thanks, Fatty
Now I know that at least I can do the design work in Adobe. Can I use Act! 2006 to send the emails or do I need to get outside help to accomplish what I am trying to do? Thanks for your help, except that first guy who sucked.

Richard answers:

You could design your email with Creative Suite, but you couldn’t mail it out using that software. You’ll need a listserv type software product. There are also some good companies out there that provide this service through a web interface.

Donald asks…

Do you find Facebook positive?

I’m working on this research paper, and I have done ample amount of study towards the topic, however, I want peoples opinion. Try and think abstractly about it, how does facebook intertwine with your day? how is it constructive? if not state why. I know this sounds like a essay I’m just looking for some feedback to help me do this paper for my final exam. THANKS!

Richard answers:

Hello David, Advantages of Facebook

Although many teachable moments arise because of inappropriate Facebook actions, there are some advantages to using Facebook. One advantage is that student organizations can use the Facebook for organizing and announcements, as opposed to using traditional listservs. Students can log-on at a time which is convenient for them and see what is new with the student organization, as opposed to filling their inboxes with multiple emails a day about announcements or schedule changes. Facebook can also be used to advertise events and other involvement opportunities. The ads cost between ten and twenty dollars a day, depending on the size of the institution, and can be posted by any member of an institution’s group (Facebook, 2005). One example of a successful advertisement was at the University of Maryland when the Community Service-Learning office recently had success posting advertisements for its spring break service trip applications and found that several… You can find the complete essay here:

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Jun 28

Interesting Questions About Effective Email Marketing Strategies

Donald asks…

How do I make good money in Florida with a Real estate license?

I have a job as a teacher already. I’m trying to get my feet wet with real estate and hopefully create retirement type wealth. I don’t have any kind of family background in real estate. Any advice would be greatly appreciated. I live in Orlando.

Richard answers:

If you are considering becoming a Realtor, the Orlando area seems to be doing better than others in Florida, so there may be some good opportunities for you there, in sales.

Real Estate Investment is a whole other creature and there is not enough space here to speak in detail on that.

But I am hoping you are considering real estate sales because you love it – not just for the $$$.

It’s a tough job any way you look at it, particularly in today’s buyer’s market, so please consider the fact that – to do it right – you will have to immerse yourself. If you are going to dedicate yourself to something – you should love it. Life’s too short, so if you are only kinda sorta thinking it might be interesting to take a stab at – think again.

However, if you have a dream, and a true passion for real estate, you can do it! Be prepared to do it full time, taking advantage of all the training and resources of your brokerage house.

1. Save some $$$ before you start. Make sure you have money to live on for at least 6 months plus $$$ to pay the start up costs for the new business, including the class fees, MLS fees, E&O insurance, franchise fees and desk fees, if you choose to go that route, marketing materials (business cards, signs and riders, postage, advertising, website, etc.).

2. Take the prelicense class, study hard, learn the materials, network in your class (save business cards as future contacts), pass the class test – and then go on and take the State exam. I would also recommend taking a prep class for the State exam (it helped me tremendously).

3. Interview at several brokerage houses to see what they will offer you in terms of training and support, and find your niche. Every brokerage has something to offer – feel out the environment (is it friendly and helpful or cold and competitive) and the broker manager (is he or she professional and supportive) – do the research, then go with your gut. You don’t want to spend $$$ on marketing materials and then find you need to change brokers and do it all over again.

4. Prepare a detailed business plan for the first year including your marketing framework and all costs – with the help of your broker manager – and then WORK THE PLAN. A scattered shotgun approach will not be as effective as a thoughtful, sensible, detailed marching plan. Use all of your past contacts as a starting point for your marketing strategy, and continue to collect business cards and email addresses as you meet people day to day.

5. Become a REALTOR and read and USE all the materials on www.realtor.com and in their member magazines – they do have some very good ideas from agents already in the business.

6. Be prepared to analyze and understand trends in your local market, and how to turn them into opportunities. This is a serious business and you need to treat it that way.

7. Remember to have a life. All work and no play will stress you out. Be flexible for your customers but include some family/personal time on your calendar.

8. Persevere. Be positive. Be enthusiastic. Be professional. Be prepared to continuously market your business to your contacts, past and future.

You can do it.

Good luck and best wishes

George asks…

I am running a security company in london, if ayone knows how to find contract or sub contracting work, Advise?

My company is an Approved company from SIA, i am eagerly looking for some work may my own contracts of sub contracting, would appreciate if someone could suggest how to market a security company as i m new to this industry, thanks in advance

Richard answers:

I’d say you need to use a company like mine; we specialise in telemarketing and so are able to cover a lot of ground in a short time.

Before even starting, you need a plan, you need to establish who your most likely prospects are and target them first of course, to get a quick ROI.

We would work out the correct demographic and the correct executive level prospects and set up a database. We would need to discuss your USP’s, any possible objections and their counters. We would create a closing strategy.

You then run a test campaign of say 100 hours allocated to 3 people, 40, 30 & 30.
Measure the results against each other to find out which canvasser had the most success on your particular campaign.

Of course we would take up feedback from the team as we went to ensure we were able to quickly correct anything which was being detrimental and quickly roll out anything which proved particularly effective. I have access to a massive database and a good team. Email me if you are interested.

Carol asks…

What do you need to put in a babysitting flyer?

I’m starting a babysitting business, and I don’t know what to put on my flyer!!! I already know I need to put my name, price, any certificates I might have, when I can babysit, and e-mail or phone number… But I don’t know how to write it! 10 points!
I’m doing this business with my cousin Nell

Richard answers:

Your best option would be to use the internet.
Due to their low cost, flexible designs and quick production time, e-newsletters have become the most effective email marketing tool for businesses of every size. You don’t need to be a big company or have a large subscriber list to create an effective e-newsletter, as part of your Internet marketing strategy.

Ruth asks…

how to approach companies for advertising?

i have an online project that’s related to literature and i reckon it’d be a good idea to get a few bookshops to put their advertisements in the project to generate some revenue. how do i approach these bookshops? do i send an email or a letter or see them in person? how much should i charge? should i approach the small bookshops or the established ones?

Richard answers:

Once a company decides what type of specific advertising campaign it wants to use, it must decide what approach should carry the message. A company is interested in a number of areas regarding advertising, such as frequency, media impact, media timing, and reach.

Frequency refers to the average number of times that an average consumer is exposed to the advertising campaign. A company usually establishes frequency goals, which can vary for each advertising campaign. For example, a company might want to have the average consumer exposed to the message at least six times during the advertising campaign. This number might seem high, but in a crowded and competitive market repetition is one of the best methods to increase the product’s visibility and to increase company sales. The more exposure a company desires for its product, the more expensive the advertising campaign. Thus, often only large companies can afford to have high-frequency advertisements during a campaign.

Media Impact generally refers to how effective advertising will be through the various media outlets (e.g., television, Internet, print). A company must decide, based on its product, the best method to maximize consumer interest and awareness. For example, a company promoting a new laundry detergent might fare better with television commercials rather than simple print ads because more consumers are likely to see the television commercial. Similarly, a company such as Mercedes-Benz, which markets expensive products, might advertise in specialty car magazines to reach a high percentage of its potential customers. Before any money is spent on any advertising media, a thorough analysis is done of each one’s strengths and weaknesses in comparison to the cost. Once the analysis is done, the company will make the best decision possible and embark on its advertising campaign.

Media Timing Another major consideration for any company engaging in an advertising campaign is when to run the advertisements. For example, some companies run ads during the holidays to promote season-specific products. The other major consideration for a company is whether it wants to employ a continuous or pulsing pattern of advertisements. Continuous refers to advertisements that are run on a scheduled basis for a given time period. The advantage of this tactic is that an advertising campaign can run longer and might provide more exposure over time. For example, a company could run an advertising campaign for a particular product that lasts years with the hope of keeping the product in the minds of customers. Pulsing indicates that advertisements will be scheduled in a disproportionate manner within a given time frame. Thus, a company could run thirty-two television commercials over a three- or sixmonth period to promote the specific product is wants to sell. The advantage with the pulsing strategy is twofold. The company could spend less money on advertising over a shorter time period but still gain the same recognition because the advertising campaign is more intense.

Reach refers to the percentage of customers in the target market who are exposed to the advertising campaign for a given time period. A company might have a goal of reaching at least 80 percent of its target audience during a given time frame. The goal is to be as close to 100 percent as possible, because the more the target audience is exposed to the message, the higher the chance of future sales.

Once the advertising campaign is over, companies normally evaluate it compared to the established goals. An effective tactic in measuring the usefulness of the advertising campaign is to measure the pre- and post-sales of the company’s product. In order to make this more effective, some companies divide up the country into regions and run the advertising campaigns only in some areas. The different geographic areas are then compared (advertising versus nonadvertising), and a detailed analysis is performed to provide an evaluation of the campaign’s effectiveness. Depending on the results, a company will modify future advertising efforts in order to maximize effectiveness.

Susan asks…

What is the best video marketing strategy?

Richard answers:

Dude for real, My older brother signed up for this agent program called iziggus.com. He is making like $8000 a month sitting on his butt after selling hard to businesses for a month or so. I just started and I got my first payment for $1200 its really crazy. I copy pasted the information below.

This is what you sell…
A business would simply invite customers, and prospective customers, to “opt-in” and receive communication and/or promotions or offers via text messages on their cell phone. Several effective methods are available to invite people to opt-in using signage, mail, email, social media, print, radio, TV or website campaigns. Those who see or hear the invite will simply text the KEYWORD for that business or organization to 90210 and as a result, build an opt-in database of people who are interested in receiving text messages from their chosen businesses or organization right to their cell phone.
This allows the business (or any entity) to have instant and real-time communication with those who have opted in, by simply sending a text message to potentially hundreds or thousands at one time with a specific offer, promotion, discount or important message.
This is instantaneous and results-driven marketing – at its finest – to those who really want to know – and where they will actually see it!

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Jun 27

Interesting Questions About Email Marketing Lists For Free

Mandy asks…

how do i get people to optin to my email marketing list?

i have a small course in my subject matter, i want to make a list of like 2-3000 people who would be interested in buying material related to my subject matter.

how can i do that.

Richard answers:

The trick is to give them a part of what they want for free, and give the other part for a fee..

You can use something like aweber or getresponse type email marketing lists.

Having said that, i cannot stress the need to give more, i mean there are only like 2 lists that i have remained subscribed to, and both of them are the emails i look forward to reading, because they give so so much more.

Helen asks…

How to get thousands of e-mail addresses for internet marketing?

How to get thousands of e-mail addresses for internet marketing?
I need to send bulk emails to many email accounts..
is there a way i can get all those email addresses list for free?

Richard answers:

The process is called “mail harvesting” of a site that contains email adresses. There are are some software you’ll need to find yourself. About mass mail, its not quite etical to send something to somebody that he doesn’t want

Maria asks…

Where can I get a free list of thousands of emails for marketing purposes?

I want to sell my product but I’m not prepared to pay $500 for an email list. Does anyone know where I can get a list of emails so that I can advertise my product?

Richard answers:

That’s called “Spamming,” Dude…

You ought to be ashamed of yourself…

Sandra asks…

Is it risky to give out credit card and other personal info for Internet ads offering something for free?

I get lots of marketing emails offering “free” products but then they ask for personal information such as credit card info so that they can deduct a minimal shipping and handling fee. Is this some kind of scam? Some of them tell you you have to sign up for one or two offers from a list of about 2 dozen in order to get the “free” item. Isn’t this unfair marketing or illegal? I get these emails all the time and after I start filling in the required information I realize I’m getting taken because they want your personal information and try to make it seem innocent by telling you they have to collect a S & H fee.

Richard answers:

Yes they are scams, as well as spams. As you have guessed, they attempt to lure you for your identity. Without having a proper disclaimer, they nowhere state that your personal information can be kept safe. The golden rule is “Never give out personal information, social security number, credit card number, or any password unless you trust them 100%”

William asks…

What are the best ways to promote a website for free on the web?

I have a website, a pretty good one, and was wondering the best ways to get nationwide exposure. I don’t have an advertising budget right now so my efforts would have to be free. Anyone out there been in the same boat or know what I can do? I’ve submitted to the search engines and some online directories. I’d like to be able to advertise by radio or cable by late August/Sept. but need money for that. Any rich people out there willing to help me?

Richard answers:

Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to. Of course, it’s easier said than done.

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.













5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

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Jun 26

Interesting Questions About Bulk Email Marketing Tips

Lizzie asks…

What can we do to promote a new website?

Hi we have a new site glityzbits, selling fashion jewellery and hair accessories. Doing the usual SEO article marketing, directory subs and facebook. What can we do that will increase hits and sales?

Richard answers:

If you’re looking for rising your buisness with high profit and traffic then its a must to follow the tips:

Tip#1: Tag Optimization
Meta-tag optimization plays an important role on SEO. If you run an ecommerce website, use different Meta -tag, tile and Meta description for different products. Use an understandable name for your products. Describe your products as detail as you can.

Tip#2: ContentOptimization
Make your website’s content as unique as you can. Try your level best avoid the duplicate or copied content. If you run a blog, it is very important for you. Also do not use your targeted keywords too much in your website, it is an old fashion and now it’s completely useless.

Tip#3: Backlinks
Do not build a lot backlinks at a time. SEO needs patience. No more than 30 links from one IP in 24 hours. I am talking about the backlinks. Try to focus on quality, not quantity. Focus on authority websites.

Tip#4: Link quality
Don’t leave your links only while creating backlinks. Use a decent text to read about your keywords. Try to write 100 to 150 word small paragraph while creating backlinks.

Tip#5: Blog Commenting
Comment on blogs with relevant texts. While commenting, try to make people read your comment. So summarize your thinking and try to write using points. Do not make an extra-large posting!

Tip#6: Forum Posting
While posting on forum do NOT spam. Post meaningful threads. Remember, forum is the place for cooperation, not for marketing. If you behave well and cooperate well, your cooperation will increase your market automatically.

Tip#7: Link type
Use text links instead of direct links. That is making your keyword hyperlinked by your targeted URL. This will increase your link value.

Tip#8: Social networking
Let’s talk about facebook and twitter. Some guys have 10K+ even 50K+ followers in twitter or a huge number of facebook friends. Having such a number of friends makes it impossible to continue communication. In this case, try updating your status in a periodic manner so that while doing marketing, you will get better response.

Tip#9: Email marketing
If you want to promote your site using email, use a reliable program for sending bulk emails. Make sure your email passed on spam filter check. Also do not forget to check the email in different email clients before sending. Do not use much images in your email as some of your targeted customers may find this email slow to load. Send your email in both HTML and text form. Many email clients are set to view only text emails.

Tip#10: Local links
For targeted traffic generation do some local link building also. For example, if your business needs South African clients,it is beneficial to have some links form (dot)co (dot)za domain as well.

The last but not the least all the above you’ll get at SEOBD(seobd.net). They really amazed me by their quality work and reasonable price. You can check them by using their free website analysis which is damn effective for anybody. I suggest you to check them out without any delay.

Mark asks…

Some tips on writing an E-mail to promote my product?

So I’m new to the business and I’ve started importing a certain product from a foreign country.Now I want to write an E-mail and send It to customers that I think apply for my products.One question I have is should I mention the product name e.g “ABC brings comfort to your home” or go as “this product” and also please send me some tips

Richard answers:

I have an email database of 970 million email ids.
This email database consist active users of Facebook, Gmail, Twitter, AOL, yahoo, Msn, hotmail. These email ids are well organized according to categories(business, corporates etc).
Separate email databases of users from USA, UK, S.Africa, India, Australia, Greece, Ohio, Hongkong , bulk email senders etc,you can use it for marketing your business.

If interested please mail me at : seo_rahul@hotmail.com

Steven asks…

How can one find truely free web adverstising on the net?


Richard answers:

I’ve visited your site, and the offer is just too ridiculous. $2 million? If u were making that much u shuldn’t be here asking for free advertising.

Nothing is free pal, here some good tips though:

1. U can submit ur site for free to yahoo, msn, google, and aol.
2. Submit your site to major web site directories, especially DMOZ
3. Join forums that are related to ur site, and Strategically mention your web site in message boards and newsgroups with a similar topic. Search engines love to visit forums and message boards a lot.
4. Consider writing free articles and mentioning ur site in the articles.
5. Exchange links with other webmasters, but only with sites that are related to yours (reciprocal linking)

I also think one of the cheapest ways to advertise is email marketing. Buy bulk emails, and send them out. Here’s a good resource for email marketing http://qualitybase.org/emails.aspx

Donna asks…

Publishing a short story, Am I to young?

I want to publish one of my short stories. Am I to young? I’m 13. I’m not comfortable publishing it online. But I don’t know how to contact a publisher. Location, Canada. I would like to e-mail the publisher or mail them. Any Ideas will be appreciated. I will NOT give samples of my story.

It’s kind of like a mystery, crime and thriller. ( I know the difference between to and too, I was just typing fast. I always revise my work)

Richard answers:

Go to www.duotrope.com. Search their database for publications that are looking for short stories of the length and genre that yours is, and follow their submission guidelines. The only markets for short stories are magazines and anthologies.

You will, however, drastically reduce your chances of finding a suitable outlet if you refuse to submit to online magazines. They make up the bulk of the short story market at the moment.

You will, of course, have to send them your story, so when you say you won’t give samples, I assume you just mean here – because any publisher will want to see your whole story straight away. They won’t just let you pitch an idea.

They won’t care how old you are – don’t tell them. It’s not relevant. They won’t make any allowances for you just because you’re 13. Either your story is up to the standard of a good publishable adult writer or it isn’t – if it’s not, they won’t take ‘I’m 13′ as an excuse and go easy on you, so there’s no point in mentioning your age.

A tip: the standard of writing in both your story and your submission email (they almost all require email submissions, not hard copies) will need to be higher than it is in your question if you want to get anything published. Learn the difference between ‘to’ and ‘too’, for a start – that’s very basic stuff that you should be getting right *all the time*, even in casual stuff like a question here, if you want to be a published writer.

Helen asks…

Me and my friend are trying to open a small business..what are some ideas we can use?

me and my friend want to open a small business for some extra money and stuff can you guys give us some ideas that we can start. we’re both around the age of 19

Richard answers:

If you’re really intent that you want to start your own business, and either of you have a creative streak, you could try t-shirt selling, using a VERY simple business model.

* Get hold of cheap white or black t-shirts. This requires initial investment, I’d suggest not getting too many in one go, just in case your business doesn’t take off. If possible, get show your designs around your friends and get some pre-orders. That way you know you’ll sell at least a few! You could try cheap clothes stores, or http://www.fruitoftheloom.com/ You can often get them cheaper if you buy in bulk but, as I say, you need a bit of money to begin with.

* Create your designs and find a way of getting them onto the t-shirt. The easiest way is probably using stencils and fabric paint. Make sure you make designs people would actually want to wear! Also, make sure your designs aren’t going to leak or run as soon as someone puts their tshirt into the wash! Tips are here: http://www.ehow.com/how_2291855_make-own-t-shirt-design.html

* Once you have your tshirts, you need to market them, i.e. Sell them. You can do this face to face, to people you know or at a market stall (you’ll probably need to get in with someone else for this part) and/or sell them online. Set up a facebook group and invite all your friends. Photograph the tshirts and put pics up, preferably asking someone cool and attractive to model them for you. Go on twitter and post the pics and an email address where people can place orders. There are also sites where you can sell homemade products online, like http://www.etsy.com/

A final tip:

* Price your items fairly. Calculate how much each shirt is going to cost to make (including cost of tshirt, paints, fix etc)…then work out how much profit you’d like to make on top of that, and add it to the original cost to get your price. Remember, if they’re too expensive people probably won’t buy them, especially if they’re not that good quality either.

Above all, have fun. Maybe rope more of your friends in. If loads of you are wearing the designs you could start a bit of a trend, and then the sky is the limit!

Good luck with whatever you end up trying :)

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Jun 25

Interesting Questions About Email List Building Tips

Ruth asks…

Hi! I am looking for a good and reliable way to build a list of subscribers?

Hi! I am looking for a good and reliable way to build a list of subscribers for internet marketing, totally from scratch? Thanks in advance!

Richard answers:

Provide valuable, relevant content: You’ll have to provide unique and valuable information that will be of use and relevant to them.

Add a subscription form to every page on your website or blog.

Make it easy for your readers to sign up: A name and an email address is all you need.

Give gifts that your subscribers can actually use. Offer an opt-in bonus for joining your subscriber list. Write an eBook or provide a report, everyone likes to get something for free.

Check Out Master Resale Rights eBook Store http://mastersuperstore.com for an easy way to create bonuses and gifts for your subscribers.

Add a squeeze page: It should feature a strong headline and a couple of powerful benefits that make subscribers sign up.

Blog regularly: Blogging is the best way to communicate with prospects and customers, make sure to include a sign-up form on each page of your blog.

Tip: Get a List Building plugin and theme for WordPress plus Bonus at http://getbuzzinar.com

Post on other blogs.Post valuable comments and information on similar blogs with a link to your squeeze or opt-in pages.

If you use these tips on how to build your list you should soon have a large list of subscribers soon.

Hope it Helps.

Nancy asks…

What is the best and cheapest (not free) way to build a targeted email list?

I feel like I’ve tried it all – solo ads, facebook ads…can’t seem to find the best roi. Thanks ahead!

Richard answers:

The best way to to build a targeted email list of through content marketing. Content marketing includes blogging (use wordpress to collect emails), webinars (gotowebinars.com to collect emails), hosting networking events (use eventbrite.com to collect emails), and meetups (use meetup.com to collect emails).

At my company Nichevertising we write a blog post once or twice a day everyday. Then we share it on Facebook, Twitter, Linkedin. Twitter has been the best source so far because it is easy to search to find people who match your keywords then follow them. At least 50% of the time they will follow-back.

We share target blog post and this drives traffic back to our website where we can then collect email addresses from those who like us. Because we provide valuable content, visitors to our website are more than happy to subscribe to our email newsletter to get more viral marketing tips and tricks.

This method is not fast, because it takes time to write content and build up your audience. However, it is very effective and practically free if you are a good writer.

If you need more speed in your email marketing process, in the coming months my startup (nichevertising.com) will have an alternative for you.

We will soon be launching to the public our cooperative advertising app that helps entrepreneurs fast track the process of going viral by working with other businesses in their niche.

Our #1 goal is to solve this problem you are having. We are still in private beta, but we will be opening up the site to a new cohort of beta users soon and you’re welcome to apply to try it out. Visit our site and visit the “request access” link.

Lisa asks…

How do you prepare your life for multiple babies?

I’m looking for tips, suggestions, ideas, websites, books. Anything you think might be possible to help a busy mom with multiples.

Richard answers:

Our twins are almost 20 months now . . . In short, you get through it because you have to! LOL!

Here are my recommendations:
1) Build your support system of friends and family – when people offer to help – LET THEM! Tell them what you need even if it is throwing the laundry in the washer

2) Shop sales only and pick up some bins, label them a couple sizes up and store clothes and such that you buy on sale

3) Shop kids consignment stores, Craigs List, Free Cycle and E-Bay. Become a member of all the baby websites – Pampers, Huggies, Gerber, Enfamil, etc . . . As they will send you coupons regularly.

4) Let friends and family know that you are open to hand me downs

5) Budget budget budget – make shopping lists, use coupons and stick to it. If you have a warehouse store in your area – join. We have a BJs and they are least expensive for diapers, formula and more. They also mail out coupons regularly and take manufacturer coupons, too.

6) Schedule – the key to twins is getting them on the same schedule. This starts by feeding them at the same time. People will tell you to never wake a sleeping baby . . . Get that out of your head. When you have twins – you DO wake the sleeping baby. When one is hungry, feed them and wake the other to eat. In time, they will fall onto the same schedule.

7) Make sure that your husband knows that he is your partner in this – you are outnumbered. He will change diapers, feed babies and more.

8) Going out is up to you, but it is important to have some sort of me time – my husband is great with the twins if I need to run errands or for the occasional girls night. They are also the first grandchildren so the grandparents are great baby sitters, too. Even if you do not go out, make sure that you have “me time” – even if it is during naps, the clutter that builds in a house can wait a day while you take a moment to yourself.

9) See if your area has a parents of multiples group – it is a great way to meet other people who have twins or more. Just do a google search with your zipcode and “parents of twins” or something like that. Email me if you are in Massachusetts as I have joined a few.

10) Do NOT let people scare you! “Oh, twins, I could never do that, it will be so hard” BLAH BLAH BLAH. If these are your first children then you have no clue how much work 1 child is . . . You will only know how much work 2 (or more) are . . . And you will be fine!

Feel free to email me through my profile.

Congrats and best wishes – twins (or more) really are such a blessing!

Ken asks…

What are some tips for acting and becoming famous?

I love to act, and people happen to tell me that i am very good at it. One day i would love to be famous and be on t.v or something. that would be amazing. I need some tips. and yes i have acted before.
my parents dont want to pay for acting classes

Richard answers:

I’m an LA Actor giving you the REAL DEAL!

Here’s the cliffsnotes version of what you can do to do to get into acting and eventually get an agent:


READ (check Samuel French, libraries, and bookstores):

*=Highly recommend

Acting business:
*Acting is Everything: Gold Edition-Judy Kerr
*How to Be a Working Actor-Mari Lyn Henry and Lynne Rogers
*Self Management for Actors-Bonnie Gillespie
-How to Get Arrested-J. Wallach Michael and Paul Thurwachter
*An Agent Tells All-Tony Martinez
-How To Book Acting Jobs in TV and Film-Cathy Reinking
-One Less Bitter Actor: The Actor’s Survival Guide-Markus Flanagan
-So You Want to Be in Showbusiness?- Steve R. Stevens
-Acting Truths and Lies (purchased at www.info4actors.com)

*Book the Job-Doug Warhit
*Intent to Live-Larry Moss
-Acting for the Camera-Tony Barr
-Acting in Film-Michael Caine
-Acting Class: Take a Seat-Milton Katselas

Method Acting:
*Art of Acting-Stella Adler
-Sanford Meisner on Acting-Sanford Meisner
-A Dream of Passion-Lee Strasberg
*Actor’s Art and Craft-William Esper
-The Power of the Actor-Ivanna Chubbuck
-No Acting Please-Eric Morris
-Respect for Acting-Uta Hagen
-Challenge to the Actor-Uta Hagen
-You Can Act!-D.W. Brown
-Strasberg’s Method-Lorrie Hull

*8 Characters of Comedy-Scott Sedita
-The Sitcom Career Book-Mary Lou Belli

-Anything by Viola Spolin
-Steve Book on Acting: Improv
-Improvise: Scene from the Inside Out-Mick Napier

Auditioning/Cold Reading:
*How to Get the Part Without Falling Apart-Margie Haber
*Audition-Michael Shurtleff
*The 15 Guideline Map to Booking-Amy Lyndon
-Secrets to Successful Cold Readings-Glenn Alterman


Regardless of how “naturally talented” you might be, you NEED training, PERIOD!

Definitely take classes in:
-Cold Reading/Auditioning
-Scene study

3. Get GREAT headshots

Here’s is a good place to start:


4. Build Your Resume and Reel Doing Student films and Indie Films. Also do plays to build your acting experience.

Sample Resume:

How to make an ACTING resume:


The ONLY LEGIT Online sites that you can find jobs on your own through:


Free but proceed with caution:

5. Get an Agent

Look up LEGIT agencies here:



To get an agent, you need to get GREAT headshots, a good resume, and training from the best. These are enough to get you a commercial agent at least. Getting a GOOD theatrical agent (Film/tv) takes longer. Most good theatrical agents won’t see you unless you’re SAG, have a polished resume, and a demo reel. Commercial agents are more lenient about that. What the best Commercial agents want to see on your resume are good commercial classes, improv, and cold reading.

You can get an agent multiple ways. Here are a few common ways:
-Mail in an unsealed manilla envelope with a CONCISE coverletter and headshot with the resume stapled on the back. If you have a demoreel include that too.
-Attend a showcase and impress them. By showcase I do not mean scammy conventions like IMTA, IPOP, Proscout, or Best New Talent. I mean legit ones like at Actor Connection, Reel pros, Network Studios, etc.
-Get a referral from a friend who is with the agency that you’re interested in

-Email them unless they tell you to. IT’S UNPROFESSIONAL!
-Call unless they tell you to. ALSO UNPROFESSIONAL!
-Walk in and ask for a meeting. UNPROFESSIONAL THREE!
-Sign with them if they ask for upfront money, make you take new photos with THEIR photographer, or take THEIR classes. Agent’s ONLY make money when you do. Agents usually make 10% on film/tv and commercials and 20% on commercial print

Michael asks…

How well will I do with my website?

I’m planning on making a website about basketball tips using Site Build It! I want to know how well it do (considering my tips and writing are very good) based upon competition and demand? I’ve already used google ad-words keyword tool and it seems like it isn’t that bad. Will I be able to ads on my sites with topics about basketball? Also, how many visitors do i need a day in order to make decent income?

Richard answers:

Ive recently done something similar so here is my advice.

You need a pay site, not a free site. The host ive listed below is very inexpensive, but you have no restrictions like you do on a free site.
This host will cost you 3.88 a month, which is almost free.

For that you get everything a domain name, unlimited sub domains, emails, free applications like WordPress, forums, you name it.

The important thing is that you get support every step of the way, and you are going to need that , we all do.

As far as how lucrative your idea is, you already checked the best ways, through adwords. If you are seeing 10-20m hits a month, chances are your site will do well. You could also search Amazon, find a basketball tip book and amazon will give you the ratings on the bottom of the page. If its popular , im sure your site will be also.

Give the link below a click and get started. Let the host guide you through all the things you need to do, which will all be covered by your account, then spend some time researching and promoting your site.

I started up using this host a few months ago, and I am getting 400 hits a day.

Good Luck

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Jun 24

Interesting Questions About Email Marketing Tips

Charles asks…

I want some Email marketing tips?

Could anyone tell me some unknown email marketing tips? Say, how to let a receiver read your email and reply to you rather than delete it without reading?
Give me examples.

Richard answers:

Some great ideas attached. I always try to put the persons name in the subject and something that grabs their attention right away as you have one shot at getting them to open it.

David asks…

Can anybody give some marketing tips for my website?

Please give me tips all kinds of activity requred to increase trafic to my website. Cost free marketing tips will be more resonable for me.

Richard answers:

Cost free are always the best….

Here’s a few ideas:
1)Write articles and submit them to article directories
2)Learn SEO (online and offline)
3)Exchange links with other people in your same niche
4)Start building a list and email them regularly
5)Write a free report and make it rebrandable
6)Create a myspace profile and join as many groups as possible and start adding friends then you can post bulletins, and make comments on high profile myspace sites (actors, bands,etc)….
7)Pick one of these and do it until you see results or you’ll see minimul results all the way around
8)Use PLR articles in your niche, or other niches and inadverently [sic] add your links within either articles or blog posts (make it make sense)

That should keep you busy and I should charge you for all that actually……

Donald asks…

I am involved in Internet Marketing. How many emails can I send every day to my leads?

Email marketing is a rather large portion of my business so it is important to me to send out lots of emails every day.I want to know what is the sending limit

Richard answers:

Do you send a lot of emails to the same person or just many emails because you have many recipients? If it is the former, you might wanna cut down a bit. Being that persistant might be a bit irritating to some people. If it is the latter, you should be fine. If you’re worried, I suggest integrating a forum system onto your site as it has the option to send out mass emails to everyone registered. And since it goes through your web mail rather than one like yahoo or gmail, you’re less likely to get blacklisted.

I use email marketing too and the mass emails feature on my site works just fine for me. If you ever need any tips or want to learn some tricks for internet marketing, pay a visit to 404 reviews.


It has a guide book that explains a lot about email marketing among many other methods

Richard asks…

Top Tips for Email Marketing Please?

I have a small consulting business and am looking for email marketing tips without being seen as junk or spam. I usually don’t get a big response from companies that I email and so would like to find more effective strategies.

Richard answers:

You can find demographically targeted addresses through email list brokers, in the U.S. Where the Can-Spam act forbids one to contact a person you don’t have a prior relationship with, you get owner of existing opted-in email lists to mail on your behalf, in some cases these are periodical ezines that can insert an advertisement or do a special “solo mailing” for you.

One big director of lists (look under Media Planning / Find a mailing list) is NextMark.com, they do seem to have some U.K. Lists, although more expensive than phone directory sort of lists, you can find people with previous buying histories in your field.

Sharon asks…

How does the golden triangle/divine ratio work in terms of web design?

i’m reading about email marketing and how the email should have good web design principles and include the most important information in the “golden triangle” which is supposedly the upper left triangle area. I’m trying to find an example but all i find are the golden triangle rules for photography (is it the same thing?) and of course the golden ratio in terms of website design.

Richard answers:

Who is your web audience?
Before you create a single web site design THINK about your audience. Who will come to this site? Once there, what do you want them to achieve. Why will their life be better because they found your great web site? There are some important general truths any web designer must recognize such as:

No one has any time any more.
Simple is better than complex.
Everything you do influences your visitors (EVERYTHING).
Occam’s Razor can’t be used too much (when in doubt cut again).
You have seconds to capture attention possibly for a lifetime or five seconds.

Prework is important. Think about beautiful things you like and who will be visiting your site.


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Jun 23

Interesting Questions About Opt In List Building

William asks…

Could anyone help me with plans for building a dog house?

I have a rottweiler puppy, and i was looking forward to building a dog house. I would like some help with any detailed plans to accommodate a rottweiler at it’s adult size. Does not have to be anything to special just something to get the dog by the weather of South Texas.

Richard answers:

This kennel will accommodate a large dog but is still suitable for smaller dogs.
The kennel is constructed out of 1×6 stock (treated lumber) for the floor and roof, 2×2 stock for the framing, 2×2 stock (treated lumber) for the under floor skids and one sheet of 48″ x 96″ x 3/8″ thick exterior type plywood from which the walls are cut.

Note 1. About pressure treated lumber
Do not use treated lumber on any parts the dog may chew. Pressure treated lumber (PT) contains preservatives that can be toxic to your dog.
In this project we have opted to use pressure treated lumber for the roof, floor and skids, as it is unlikely the dog will chew these parts. The walls and inside framing are of untreated lumber, as these are the parts a dog is most likely to gnaw.
If you have any reservations and/or a dog that chews everything in sight, then use untreated lumber for the entire kennel. However if you opt to do this, remember that all untreated lumber exposed to the weather (excepting lumber that has a natural resistance to rot or decay) must be well sealed and painted to prevent moisture uptake and prolong the life of the lumber.

Note 2. The plywood
Exterior plywood has a waterproof, phenolic or melamine glue line, referred to as WBP – water boil proof.
If the exterior plywood is neither pressure treated nor made from a durable rot-resistant wood, then the plywood will also need to be sealed and painted to prevent moisture uptake and prolong its life.

Note 3. Painting
Untreated lumber should be painted using Wood Primer, Enamel Undercoat and Super Gloss Enamel. When dried the paint would be non-toxic to dogs chewing, but any damage taking the paint system back to bare wood would eventually allow water and increase the danger that the lumber may eventually begin to rot.

Construction details

Cutting list……
(1) 2×2 treated stock3 @ 48″Under floor skids
(2)1×6 treated stock8 @ 31-1/4″floor
(3)2×2 stock4 @ 31-1/4″Top and bottom plates for front and rear wall frames.
(4)2×2 stock8 @ 14″front and rear wall frame studs
(5)2×2 stock2 @ 44″Side wall top plates
(6)&(8)1 sheet 48″ x 96″ x 3/8″ thick exterior type plywood.cutting dimensions as per pattern belowwall cladding
(7)2×2 stock6 @ 22″ (long point) with 45deg angle cut each endRafters. See cutting dimensions in diagram below
(9)1×6 treated stock10 @ 60″Roofing boards
Step one
Pre-cut all the skids, flooring, plates, studs and rafters to the lengths as stated above and cut the plywood wall panels from the plywood sheet to the pattern as shown on the diagram below.

Step two
Fix the 8 floorboards (#2) to the three under floor skids (#1) with 3″ galvanized nails. Ensure the finished floor dimensions are 31-1/4″ x 48″. The three under floor skids should be evenly spaced with two each side and one in the middle.

Step three
Nail the front and rear frames comprising of top and bottom plates (#3) and studs (#4) together. Overall frame dimensions of both front and rear frame should be 18″ high and 31-1/4″ wide. Ensure the placement of the intermediate studs allow enough of a gap (12″) for the doorway. See diagrams for reference. Stand and fix the front and rear frames in place at each end of the floor.

Step four
Fix the 2 sidewall top plates (#5) in place. See diagrams for reference.

Step five
Fix the wall panels (#6,#8) to the frames using 2″ galvanized flathead nails.

Step six
Fix the rafters (#7) in place.

Step seven Fix the 10 roofing boards (#9) (5 each side) to the rafters beginning with the lowest board. The roof boards are 60″ long and the kennel is 48″ long, therefore the roof boards should overhang each end of the kennel by 6″. The first roofing board should overhang the sidewalls by 1″ to 2″. Fix the rest of the roofing boards in place checking that all overlaps are even.

George asks…

How do you build your own linux distrobution?

I have a really cool idea for a linux distro that I believe would benefit people that want to use their systems just for the web, so the question is, how do I build it? I have no coding knowledge, except for LibertyBASIC.

Richard answers:

1. Install Fedora

The Revisor tool has been a part of the Fedora distribution for the last few releases. This means you can use any of these versions to create your own Linux distribution, although we’d recommend using the latest – Fedora 10. Installation is very straightforward, and shouldn’t be a problem if you’ve installed any other version of Linux from the last two years.

After installing the operating system, the only other prerequisite is the Revisor application itself. This can be installed by clicking on the Administration menu, selecting ‘Add/Remove software’ and searching for a package called revisor. Click ‘Apply’ and accept the additional packages that need to be installed.

However, there is one step that is vital to success, and that’s updating Fedora to include the very latest patches. You can do this using the Update tool in the Administration menu. This is required because the version of Revisor that was bundled with Fedora 10 was broken, and this won’t create a workable Live CD. You need to either use an older version, or update your 10 installation to use the fixed version of Revisor.
2. Disable security

After installation, Revisor can be found in the Applications | System Tools menu. Click on the icon and enter your root password. If you see an SELinux error, you will need to change a security setting for your system. SELinux is an ultra-tight Linux security system that keeps a close eye on what certain application can and can’t do. Revisor falls out of its remit, so you need to change its level of protection to Permissive.

To do this, load the SELinux Management application from the System | Administration menu and change the Current Enforcing mode to Permissive. When you launch Revisor again, the error will have disappeared.

3. Getting started

From the Revisor main window, click ‘Get Started’. You now have to decide how your new distribution will be booted. You can choose between the standard installation and Live media. The first option is a good choice if you’re planning to install your own version of Fedora on many different machines, for example, in an office. The DVD or CD you create will let you install your own distribution, complete with your own set of applications, without any prompting. If you want to create your own distribution for personal use, then the chances are you’ll find the Live media types more useful.

This creates either a Live CD/DVD or a USB stick installation of your distribution, and you’ll be able to boot into your desktop from either of these installations by simply inserting the media into your PC. As with any Live media, you’ll be able to work on your desktop and use the applications you choose, but your distribution won’t touch the host machine’s hard drive. This is a great solution for Internet cafes or college PCs. We’ve opted for the Optical media type installation, as we find this is the most flexible.

4. Repository information

Click on the ‘Forward’ button to bring up the package repository configuration page. This lists the sources for the packages that are going to be installable for your distribution, as well as the packages for a specific hardware type. These are decided by the option to the right of Configuration Section to Use, and by default this is set to the most generic option – f10-i386. If you want to build your Linux distribution for a different platform, such as Intel 64-bit or PowerPC, then you will need to use a version of Fedora running on that hardware. You can’t build a distribution for an architecture different from the one which Revisor is running on.

Other than system architecture, another option you might want to change is the Destination Directory. This is where the final image for your distribution will be built. Beneath this option, you will see a list of the repositories that are going to be used for pulling the packages you want to include in your distribution. We disabled all but the simple Fedora repository.

5. Package management

Skip the page titled Load Kickstart Data. The step after this is the most important because it’s where you get to choose the packages that are going to be installed on your own distribution. Not only will this selection define what can and can’t be done with your distribution without any further modification, it will also define exactly how big your distribution is going to be. That’s important if you want to fit everything onto CD.

If you do need to keep package size to a minimum, then we’d recommend opting for the XFCE desktop environment, rather than the fatter Gnome or KDE options. These are ideal choices if you want a more powerful environment, but you’ll need a DVD’s worth of capacity to make the distribution useful. You should also install everything listed in the base category, as these packages are needed to create a functional environment. By default, the Package Selection screen only displays groups of packages, rather than individual select

Mark asks…

What would be a good “grocery shopping list” for somebody trying to build muscle?

I’ve been looking up different exercises to build muscle and everything. Now I want to know what I should be eating and drinking, and what I should be avoiding.

Richard answers:

Look for high protein food’s/ drinks!
Carbohyrdrates and healthy fats are a good idea too.

- Go for alot of dairy! It’s high in calcium and very high source of protein which restores muscle loss/ damage before and after working out.
(1% chocolate milk/ soy milk, cottage cheese, lowfat yoghurt (greek yoghurt is higher in protein), regular cheese, protein supplements (opt* ensure protein, muscle milk, etc..)

- Next are the lean meats. Look for baked/ grilled skinless chicken breasts, aswell as other lean meats like- lean pork, lean ground beef, lean steak, turkey, sliced deli meats, etc.. Also fish is a good source of protein aswell as healthy fats like “poly & omegas”.
Next are the protein alternatives-
Natural peanut butter/ nut butters, eggs, nutella, hummus, chickpeas, lentils, baked beans/ chili, tofu, etc.

- Carbohydrates are good for the energy. Potatoes/ yams are a good source of potassium which is good for helping with cramping (leg, stomach cramping, etc..)
Complex Carbs:
Wheat/ Duram pasta, brown/ long grain rice, coscous, whole wheat bread/ bagels/ wraps/ pitas, wholegrain crackers/ flatbread, waffles, english muffins, etc..

- Fruits- Bananas are a good source of potassium (cramping)
Avacados are good source of healthy fats and juices/ oranges are filled with natural sugars for energy.

- Try to include some healthy fats- margerines, olive oils, avacados, peanut butter, fish, eggs, etc..

Hope i’v helped, and goodluck!

John asks…

What is the best way to build a gaming computer for under $2000?

i want to build my own powerful gaming computer from scratch but I am on a $2000 budget. What are the best components to buy?

Richard answers:

I built my computer for $2000 last november (now it can be purchased for approx $1600)

Most of my parts I got from newegg.com, and I took about 3 weeks monitoring prices. And about another 2 weeks before that figuring out exactly what to components I wanted.

I could of saved some money if I bought some components from places like craig’s list or ebay, but you run the risk of the item not working with no return/exchange policy.

I purchased OEM and returned items.

Build to allow for expandibility. Such as a motherboard with 4 memory slots, and dual video PCI express 16x, and plenty of SATA slots (6), and hardware RAID.

Initially start with 2GB (2x1GB) of ram as fast as the board will support.

2 drives in raid 0 (raptors are nice). For data security, you can get at least 1 large (300+GB) drive for backups, 2 drives would be better (raid 1).

1 PCI-E x16 video card to start, you can add another later if you want better performance (exact same card), and prices will drop in the future. Some motherboards allow for 3 video cards.

You will need a full tower, and large power supply (700W+). I chose thermaltake for both.

AMD costs less than Intel, read reviews/benchmarks and make a choice.

Find a widescreen monitor with low refresh rates, and read reviews.

OEM CPUs dont come with a fan, zalman makes cpu coolers.
Get additional fans for the case, unless you opt for liquid cooling.

James asks…

How do I build an opt in list without a website?

Will an autoresponder allow me to do this? This is for affiliate marketing as well as my own products to promote.

Richard answers:

Provides free web-based mailing lists.

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Jun 22

Interesting Questions About Email Address List India

Chris asks…

Can anybody tell me the email address of minister of finance of India?

Can anybody tell me the email address of minister of finance of India.
Thank U.

Richard answers:


Can’t find an e-mail addy for him; but his phone number is listed at http://finmin.nic.in/the_ministry/finance_minister/index.html

Mark asks…

How to find an email address of someone of Nagpur, India?

How to find an email address of someone of Nagpur, India???

Richard answers:

Ask the person. There’s no place that email addresses are listed with names of people. (Most email providers don’t know the names of the people who have email accounts with them, so they can’t create such a list.)

Charles asks…

where can I get entire list of Email address for Chennai Consulate?

where can I get entire list of Email address for Chennai Consulate?

Richard answers:

? ^^
Chennai is in India,therefore NO Chennai consulate in India.
Wait, did you mean you wanted all countries consulates in Chennai?

Lisa asks…

How do you find more information on an email address for free?

I think I was contacted for a job, however it seems like it may be a scam. I can only find information on the company in India, nothing in the US. When I asked when and where there new US office would be opening they could only tell me 11/25: no address makes no sense this close to the deadline. I would like to find out more about the people I spoke with on messenger and email.

Richard answers:

100% scam.

There is no job.

There is only a scammer trying to steal your hard-earned money.

The next email will be from another of the scammer’s fake names and free email addresses pretending to be the “secretary/assistant/accountant” and will demand you cash a large fake check sent on a stolen UPS/FedEx billing account number and send most of the “money” via Western Union or moneygram back to the scammer posing as the “supply company” while you “keep” a small portion. When your bank realizes the check is fake and it bounces, you get the real life job of paying back the bank for the bounced check fees and all the bank’s money you sent to an overseas criminal.

Western Union and moneygram do not verify anything on the form the sender fills out, not the name, not the street address, not the country, not even the gender of the receiver, it all means absolutely nothing. The clerk will not bother to check ID and will simply hand off your cash to whomever walks in the door with the MTCN# and question/answer. Neither company will tell the sender who picked up the cash, at what store location or even in what country your money walked out the door. Neither company has any kind of refund policy, money sent is money gone forever.

When you refuse to send him your cash he will send increasingly nasty and rude emails trying to convince you to go through with his scam. The scammer could also create another fake name and email address like “FBI@ gmail.com”, “police_person @hotmail.com” or “investigator @yahoo.com” and send emails telling you the job is legit and you must cash the fake check and send your money to the scammer or you will face legal action. Just ignore, delete and block those email addresses. Although, reading a scammer’s attempt at impersonating a law enforcement official can be extremely funny.

Now that you have responded to a scammer, you are on his ‘potential sucker’ list, he will try again to separate you from your cash. He will send you more emails from his other free email addresses using another of his fake names with all kinds of stories of great jobs, lottery winnings, millions in the bank and desperate, lonely, sexy singles. He will sell your email address to all his scamming buddies who will also send you dozens of fake emails all with the exact same goal, you sending them your cash via Western Union or moneygram.

You could post up the email address and the emails themselves that the scammer is using, it will help make your post more googlable for other suspicious potential victims to find when looking for information.

Do you know how to check the header of a received email? If not, you could google for information. Being able to read the header to determine the geographic location an email originated from will help you weed out the most obvious scams and scammers. Then delete and block that scammer. Don’t bother to tell him that you know he is a scammer, it isn’t worth your effort. He has one job in life, convincing victims to send him their hard-earned cash.

Whenever suspicious or just plain curious, google everything, website addresses, names used, companies mentioned, phone numbers given, all email addresses, even sentences from the emails as you might be unpleasantly surprised at what you find already posted online. You can also post/ask here and every scam-warner-anti-fraud-busting site you can find before taking a chance and losing money to a scammer.

6 “Rules to follow” to avoid most fake jobs:
1) Job asks you to use your personal bank account and/or open a new one.
2) Job asks you to print/mail/cash a check or money order.
3) Job asks you to use Western Union or moneygram in any capacity.
4) Job asks you to accept packages and re-ship them on to anyone.
5) Job asks you to pay visas, travel fees via Western Union or moneygram.
6) Job asks you to sign up for a credit reporting or identity verification site.

Avoiding all jobs that mention any of the above listed ‘red flags’ and you will miss nearly all fake jobs. Only scammers ask you to do any of the above. No. Exceptions. Ever. For any reason.

If you google “fake check cashing job”, “fraud Western Union scam”, “check mule moneygram scam” or something similar you will find hundreds of posts from victims and near-victims of this type of scam.

Donald asks…

How can i receive by SMS the notification of new email in my email address?

I want to receive a notification in my mobile (SMS) every time my email address receives an email, how can i do that?

Richard answers:

First your country must be one of the listed here:
Yahoo! Mobile International: Argentina, Australia & New Zealand, Brazil, Canada, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea, Malaysia, Philippines, Singapore, Spain, Taiwan, Thailand, UK & Ireland, Vietnam

Then go the links below…………..



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Jun 21

Interesting Questions About Marketing Listserv

Mark asks…

Should I become a high school Latin teacher?

I have a degree in Classics and I loved sub-ing and tutoring, but I’m worried about there not being a job opening for me. What’s the market look like?

Richard answers:

It’s tight, but there are still places and jobs. I know that the Latin teachers’ organization has a listserv or two, although I don’t know the website. I wouldn’t be surprised if they have a job board as well, and I know on the teachers’ listservs that I am on, we post job openings that we know about, so before you go for your teaching certificate, you might join such a listserv and ask.
You can probably join FLteach at www.cortland.edu/flteach and ask there for a link to a Latin teachers’ list.

Mary asks…

Is the New York Hall of Science a primary source?

Explain why the New York Hall of Science is or is not a primary source.

It’s for extra credit, and my teacher is asking about the things inside the New York Hall of Science. I also need proof.
Thanks for the help! :)

Richard answers:

There are some areas in which the NY Hall of Science is a primary source. For example, the original historic rockets we have are real artifacts (did you know that we have the first Mercury Capsule ever to fly?). And some of our exhibitions, such as Charles and Ray Eames Mathematica are original exhibitions, and important artifacts from two of america’s greatest designers. Another example of a primary source might be our Cloud Chamber, a real detector of subatomic particles (and probably my favorite single thing at NYSCI). In a certain way our original building would be a primary source for people interested in the history of architecture

Most of our exhibitions are interpretive, and as such would not be considered primary sources according to the definition I have included below.

Hope this helps.

Primary Sources


Primary sources are original materials. They are from the time period involved and have not been filtered through interpretation or evaluation. Primary sources are original materials on which other research is based. They are usually the first formal appearance of results in physical, print or electronic format. They present original thinking, report a discovery, or share new information.

Note: The definition of a primary source may vary depending upon the discipline or context.

Examples include:

* Artifacts (e.g. Coins, plant specimens, fossils, furniture, tools, clothing, all from the time under study);
* Audio recordings (e.g. Radio programs)
* Diaries;
* Internet communications on email, listservs;
* Interviews (e.g., oral histories, telephone, e-mail);
* Journal articles published in peer-reviewed publications;
* Letters;
* Newspaper articles written at the time;
* Original Documents (i.e. Birth certificate, will, marriage license, trial transcript);
* Patents;
* Photographs
* Proceedings of Meetings, conferences and symposia;
* Records of organizations, government agencies (e.g. Annual report, treaty, constitution, government document);
* Speeches;
* Survey Research (e.g., market surveys, public opinion polls);
* Video recordings (e.g. Television programs);
* Works of art, architecture, literature, and music (e.g., paintings, sculptures, musical scores, buildings, novels, poems).
* Web site.

Charles asks…

Tips to Marketing a Daycare Business?

I’d like to know what marketing techniques work best for a daycare business. If you have any tips, or know of resources where I can find great information on the topi, please feel free to respond. Thanks

Richard answers:

1. Create a website and get it listed in LOCAL directories and search engines. There are many sites that list the daycare in a particular area, and you need to be in all their lists
2. Advertise or get listed in local parenting or family magazines. Some have an issue dedicated solely to business listings and you need to be there
3. Put up signs in the neighborhood during allowed times (mostly weekends) that a new daycare center will be open and accepting enrollments
4. Word of mouth is still the best. Parents talk to other parents asking for advice on what’s the best daycare.
5. If there are local listservs or mailing groups for parents in your area, actively participate and become an integral and respected part of the community. The members are your target audience, and you need to show a good impression
6. Distribute flyers to where moms work or congregate. Check if you can put a flyer in local preschools.
7. Some pediatricians offer a cork board in the waiting where all sorts of ads are placed. If the doctors in your area have this, be sure to put a small flyer advertising your business.

William asks…

Creating a volunteer organization?

I’m actually starting to think about creating a volunteer organization. It would be designed for college / high school students to help out during the summers. We could do fundraising… All kinds of things. Once it gets going, I could advertise it in the newspaper, or ask them if they’ll write an article on it. Does anyone know what it takes besides just having a few people get together? What else would I need?

Richard answers:

In 2002, I founded a very similiar charity. It was called Pittsburgh Singles Volunteer Network. We connected singles to charities that needed volunteers for a specific project. The projects were things like helping with a mailing, clean-up along the river one afternoon, passing out programs at a performing arts event.

Doing this informally would be pretty easy – the best way to communicate with people is electronically. This would mean putting together a web site and a listserv of people who want to volunteer. Have someone with marketing experience help you write a press release and send it to the newspapers. You will very likely get an article or two, and then, watch the volunteers call you!

If you want to be more formal, you could apply with the IRS to become a 501(c)(3), a charitable organization. You would first have to become incorporated in your state, get an EIN number (like a social security number, except for companies), and file a fictious name application with the state where you reside.

Getting a 501(c)(3) has become more involved and a much longer process than before 9/11 and Katrina. And once you apply, there’s no guarantee that the IRS will think that you are a legitimate charitable organization.

Instead, it might be easier to hook up with an organization that’s already a charity and become affiliated with that organization. A good example would be the Hands On Network (http://www.handsonnetwork.org) or even a local church or school (they’re all considered charities).

While getting your 501(c)(3) is a royal pain in the neck, the big reward is that you can then do fundraising. Unfortunately, very few organizations will give you money or donations unless you have that 501(c)(3), because your having it means that the company giving you the donation can write it off on their taxes.

I hope this helps and best of luck with your new organization! :) Julie

Donald asks…

My urologist tells me not to go to the internet for information about the bladder cancer I have had for?

26 years. Why do you think he does this?

Richard answers:

Because many websites are created by amateurs or businesses (marketing) so the information you find is either dated, incorrect, or they just want to sell you something.

A good example of poor medical information is Wikipedia . . A site that is basically shared information by anyone who can type. Little of it is verifiable or written by anyone with any type of expertise. It is peer created and reviewed. General information of questionable value exists there, yet people often quote information from the site as if it were fact. (don’t get me wrong . . In a pinch Wikipedia is a good enough resource . . But little is done to guarantee the accuracy of what is written.)

There are some credible and information websites, but many of them are journals that require membership to read the latest information.

Here are a few official and reliable websites:

National Library of Medicine


National Cancer Institute


National Comprehensive Cancer Network


American Cancer Society


I do think that your urologist is wrong though about one use of the Internet and that is to connect with others who have bladder cancer. Support groups are very important and can help you sort out your emotions, treatment options, and just be there to lend an ear.

ACOR Listserv: The Bladder Cancer Support and Information eCommunity

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